Sunday, March 27, 2005

recess

Am completely taken up by the new Pepsi commercial: Oye Bubbly. The humor is wacky and Shahrukh Khan is finally cast in an ad where he doesn't look as if he doesn't know what to do with his extravagant energies.

There is an Amitabh Bachchan+Preity Zinta+Indian cricketers version as well - Pepsi is obviously opting for a full-dress incursion - but I'm yet to embrace it with as much affection as the first ad.

(Link to Oye Bubbly courtesy Neha)

2 comments:

gump, very gump said...

havent seen it...just heard of it...
had been wondering why they chose to use a word' bubbky' which doesnt go too well with their brand.

ummm....perhaps it has to do with the strong competition from fruit juices/drinks...all of which are non-airated. Moreover people are getting over-concoius about health related issues.

I guess pepsi guys are trying to celebrate this airness/bubbles and hence differentiate from other products.

Monica said...

Think they're just trying to play around with notions of "hipness". Bubbly - the sexy/homely girl-next-door - becomes the cola. What a clever pun.